Dyna Sportster
Dyna Sportster
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 Harley Davidson Sportster Dyna Softail V Rod CHROME SWITCH HOUSINGS  US $29.95
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 Harley Davidson Sportster Softail Dyna Spike 3D Throttle Grips CHROME US $23.50
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 Harley Davidson Sportster Dyna Softail CHROME SIGNALS US $17.95
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 Harley chrome horn cowbell touring softail sportster dyna US $24.99
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 MALTESE CROSS LICENSE PLATE BOLTS HARLEY SPORTSTER DYNA US $22.84
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 FITS ALL HARLEY WITH 60MM POP ON STYLE TURN SIGNAL LENSES SMOKED CHROME SKULLS US $25.00
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 NEW chrome risers ONLY for Harley handlebars FXR Dyna Softail FXD Sportster US $31.50
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 CHROME TURN SIGNAL CLAMPS for Sportster Dyna Glide US $19.95
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 Harley Roadking XL Sportster Softail Dyna Rocker box cover Hardware kit multi US $13.95
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 Genuine Harley Chrome Clutch Bracket Master Cylinder 11 16 Switch Housing Lever US $279.00
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 Genuine Harley Chrome Clutch Bracket Master Cylinder 9 16 11 16 Switch Housing US $279.00
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 Harley Davidson Sportster Dyna Softail BILLET BAR END MIRRORS US $19.95
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 Harley Davidson Dyna Softail Sportster Circular Bar End Mirrors All Years US $16.95
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 HARLEY DYNA GLIDE BATTERY COVER CHROME 97 2005 US $26.99
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 HARLEY CUP HOLDER STREET ROAD GLIDE KING BOB DYNA WIDE US $24.99
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 Genuine Harley Chrome Clutch BracketMaster Cylinder 11 16 Switch HousingLevers US $279.00
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 Genuine Harley OEM Front Brake Lever Softail Dyna Sportster Touring 1982 1995 US $24.00
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 FRONT AXLE CAP COVERS FOR HARLEY XL FL FX SOFTAIL US $11.99
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 SMOKED HARLEY LENSES AND BULBS road street glide XL883 STREET BOB US $17.85
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 HARLEY DAVIDSON TURN SIGNAL SMOKED LENS WITH BLUBS KIT US $14.95
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 Harley Davidson windshield large road king sportster dyna glide quick release US $46.00
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 ★★★★ Harley SKULL Turn Signal Lens 3 D AWESOME DkSmoke ★★★★ US $34.50
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 Harley Davidson Softail Dyna CHROME FLUSH GAS CAPS US $39.95
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 HARLEY DAVIDSON CUSTOM PRIMARY OVAL INSPECTION COVER LADY DESIGN 3 US $49.99
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 Chrome Billet Marine USMC Seat Bolt for Harley Softail Roadking Sportster Dyna US $19.95
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 Chrome Billet Chromed Hog Seat Bolt for Harley Softail Roadking Sportster Dyna US $19.95
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 Harley Davidson Sportster Dyna Softail CHROME SPIKE GRIPS US $29.95
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 LeNale Engineering Horn Relocation kit fits all 1993 2012 Harley Davidsons US $29.95
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 HARLEY DAVIDSON TURN SIGNAL REPLACEMENT LENS GHOST CHROME RED REAR 60MM POP ON US $25.00
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 Harley Chrome Lay Down License Plate Frame US $19.99
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 Harley Davidson Lower Fairing Covers Chaps Dyna style US $30.00
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 EP7680 Harley rear brake caliper FL FXR Dyna Sportster US $83.00
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 HARLEY DAVIDSON LIGHTED REARLIGHTED DIRECTIONAL BRACKET SPORTSTER DYNA SOFTAIL US $59.00
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 Horizontal Model A Side Mount License PlateBracket 08 2012 25mm hole US $26.34
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 29 OHM Coil for Harley Davidson RPLS 31614 83A US $62.00
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 2 EuroStyle 13 ANTENNA Harley Davidson Ultra Classic US $29.99
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 86 2001 HARLEY SMOKED LENSES 4 SPRINGER SPORSTER$1695 78MM US $16.95
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 SMOKED HARLEY LENS road street glide XL883 STREET BOB US $17.85
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 HARLEY DYNA KURYAKYN PREMIUM ISO GRIPS THROTTLE BOSS US $82.99
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 HARLEY DAVIDSON HAND LEVERS MADE BY KURYAKYN US $79.99
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 Side Mount License Plate POWDER COATED 3 4 hole US $20.39
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 Harley Davidson Sportster Softail Dyna Plush Pop Up Gas Caps Screw In chrome 1 US $29.95
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 Harley Davidson Softail Dyna Electra Glide FORK RIDERS US $8.95
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 HARLEY TAIL LIGHT REPLACEMENT LAMPS BULB PAIR 2003 AND UP US $4.99
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 Genuine Harley Softail Dyna Sportster Aluminator Oval Billet style Mirrors US $75.00
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 HARLEY ALARM SCURITY TSSM SYSTEM VROD TOURING DYNA XL 68922 00D US $130.00
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 KURYAKYN STILETTO HEAD BOLT COVERS HARLEY SOFTAIL DYNA US $33.99
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 SPORTSTER DYNA SOFTAIL DETACHABLE HANDLEBAR WINDSHIELD US $89.99
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 HARLEY DAVIDSON CUSTOM HORN COVER SKULL CRAZY DESIGN NEW FULL COLOR US $89.99
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 44 MAG OIL CAP for HARLEY TOURING FLH NICKEL SHELLS s US $54.98
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 FITS HARLEY KURYAKYN PREMIUM ISO SHIFT PEG US $16.45
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 Harley Davidson Sportster Dyna Softail CHROME MIRRORS US $19.95
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 BULLET OIL CAP FOR HARLEY SPORTSTER WITH NICKEL 357 SHELLS POLISHED ALUMINUM US $54.98
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 BULLET OIL CAP FOR HARLEY SOFTAIL POLISHED ALUMINUM WITH NICKEL 357 SHELLS US $54.98
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 BULLET OIL DIP STICK HARLEY SPORTSTER POLISHED ALUMINUM WITH BRASS 3S7 SHELLS US $54.98
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 BULLET OIL DIP STICK HARLEY SOFTAIL POLISHED ALUMINUM WITH BRASS 357 SHELLS s US $54.98
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 BULLET OIL DIP STICK HARLEY FAT BOY POLISHED ALUMINUM WITH BRASS 357 SHELLS US $54.98
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 1996 2012 HARLEY DAVIDSON CHROME BRAKE CLUTCH LEVERS US $30.95
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 KURYAKEN ISO GRIPS THROTTLE BOSS HARLEY DYNA TOURING XL US $76.99
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 FITS DYNA SOFTAIL SPORTSTER CHROME MASTER CYLINDER TOP US $24.99
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 HARLEY DAVIDSON CUSTOM DERBY COVER TWIN CAM BIG TWIN SPORTSTER MODELS PINUP US $99.99
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 TORX 4 HARLEY ROADKING ROAD KING DYNA SUPER GLIDE FXR SPORTSTER SOFTAIL FATBOY US $19.50
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 BLACK SPIKE OIL CAP for HARLEY DRESSERS DYNA ROADKING TOURING MODELS s US $64.98
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 Genuine Harley Softail Dyna Sportster Touring Switch Housings Tops US $20.00
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 1999 05 HARLEY DYNA OIL TANK TEMPERATURE DIPSTICK FXD US $134.98
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 Kuryakyn 2600 Windshield Mounting Kit US $84.75
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 AMBER SKULL In Chrome Turn Signal Lens Harley 78mm High hat style Rear US $25.00
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 RED SKULL in Chrome Turn Signal Lens Harley 78mm OLD STYLE US $25.00
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 RED CROSS in Chrome Turn Signal Lens Harley 78mm US $25.00
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 Horizontal Model A Side Mount License Plate Bracket 3 4 hole US $26.34
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 EP7690 Harley headlamp Dyna XL front end Sportster US $85.00
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 Kuryakyn Curved License Plate Plate Frame LEDs 3166 US $113.95
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 Harley Davidson Lower Fairing Covers No peg cut out Road Glide w turn signals US $30.00
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 Arlen Ness Harley Davidson Diamond Flatband Shifter Peg US $24.95
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 Side Mount License Plate Bracket BULLET light 2008 11 US $57.00
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 Side Mount License Plate Bracket BULLET Chopper Bobber US $57.00
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 CHROME SKULL VENTED GAS CAP FOR HARLEY XL Sportster FXD Dyna 1992 UP US $24.77
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 Sportster Dyna Lowering Hardtail Struts US $28.04
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 ★★★★ Harley SKULL Turn Signal Lens 3 D AWESOME LtSmoke ★★★★ US $34.50
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 82 95 SPORTSTER DYNA FXR SOFTAIL CHROME SWITCH HOUSINGS US $50.46
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Publicly Traded Company (Harley-Davidson, Inc)
Introduction:
The Harley-Davidson Inc is a manufacturing company with its operating headquarters based in Milwaukee, Wisconsin in the United States. It is a recreational facilities manufacturer but it specializes in motor cycles especially for highway cruising or leisure. It is one of the two remaining mass producers of motor cycles in the United States, the other being victory. It produces a variety of motor cycles depending on horse power and the use intended for the cycles. Some of the earlier versions created have been phased out although they are available at the company headquarters gallery.The company has many production plants within the United States as well as around the globe.
History:
The company's history dates back to 1901 when 21 year old William S. Harley introduced a plan for the manufacture of a small engine that could displace 7.07 cubic inches (116 cc) with four-inch flywheels that could operate on the pedal-bicycle frame. By 1903 the cycle was completed with the help of the Davidson brothers although the cycle did not meet the best standards to undo competition.
The two friends never lost hope and soon after Work begun on a new and improved machine. This first "real" Harley-Davidson motorcycle had a bigger engine of 24.74 cubic inches (405 cc) with 9-3/4 inch flywheels weighing 28 pounds. The machine also had an advanced loop-frame. It was similar to the 1903 Milwaukee Merkel motorcycle. The friends also got help with their new engine from motor engineer Ole Evinrude. Elder brother of Arthur Davidson also lent a hand. By September 1904 the cycle was operational. 1n 1906 the Harley-Davidson built their first production plant where today the company headquarters are located.
Company analysis: products
The Harley-Davidson company products are mainly motorcycles. Since the company prefers to reserve its image as American made, it does outsourcing but the final product is assembled in the United States. The products are usually durable consumer goods, although they produce both normal and luxury goods. Normal goods produced include some series that are specifically made for general policing and military expeditions while luxury goods are special bikes made for fun purposes like track racing.
Since inception the company has produced many types of motor cycles but its most protected rights are those of engine types which depend on size and power of the cycle. These have included the light engines, one cylinder engines, two cylinder engines, big twin engines, sport engines and water cooled engines. The classic Harley-Davidson engines are two-cylinder, V-twin engines with the pistons mounted in a 45° "V". The crankshaft has a single pin, and both pistons are connected to this pin through their connecting rods.
The Revolution, Jointly designed and developed with Porsche in Germany and based on the VR1000 Harley-Davidson Super Bike engine, 2002-present, 69 cubic inches (1,131 cc), 60 degree V-twin, liquid cooled is the most current of the above series.
Current models:
The current models within the company line or the Modern Harley-branded motorcycles fall into one of five model families: Touring, Softail, Dyna, Sportster and VRSC. Model families are distinguished by the frame, engine, suspension, and other characteristics.
The Sportster: these are predominantly racing motor cycles. They were conceived in 1957 and they are the longest running model family in the company's lineup.
Dyna: these models utilize the big-twin engine (F), small-diameter telescopic forks similar to those used on the Sportster (X), and the Dyna chassis (D). Therefore, all Dyna models have designations that begin with FXD, e.g. FXDWG (Wide Glide) and FXDL (Low Rider).
Touring: touring models use Big-Twin engines and large-diameter telescopic forks. The touring family, also known as "dressers", includes three Road King models, and five Glide models offered in various trim. The Road Kings have a "retro cruiser" appearance and most models are equipped with a large clear windshield.
Elasticity of goods and market share:
Harley-Davidson's products are relatively price elastic. This is due to the fact that there exist a relatively competitive market with close substitutes from companies like Honda and Suzuki. Harley-Davidson has an overall market share of around 22 %( 2002 estimates) but the American market share is as follows:
Harley-Davidson 34.8%
Honda 23.7%
Suzuki 14.6%
Kawasaki 13.6%
Yamaha 10.0%
BMW 2.3%
Ducati .9%
Moto Guzzi .1%
The pie chart below represents this information.
Historically neither Harley nor its Japanese competitors disclose horsepower of their engines or sales figures, however, an industry consultant says the American cruiser market grew nine percent in 1995 and sixteen percent in 1996 to just over 119,000. A new plant was developed in 1998, in Kansas City, Missouri raising capacity to 210,000 motorcycles produced a year by the year 2003.
Marketing strategies:
To improve on market share every company uses its own strategy. But in any industry there are four core elements of marketing strategy. These four elements are strategies that involve the product, pricing, promotion, and distribution. In all these areas the Harley-Davidson has formulated the best mix that suits their company.
This has included large investments in their dealers, moderate pricing, the use of female images to advertise in order to lure in many more female riders since only 7%of riders are females.
Labor issues:
Just like in any other industry or market the treatment of workers and worker rights are very crucial. Although the Harley-Davidsons' have had a good workers profile they have had intermittent negative profiles with their unionisable workers and their unions. The most significant dispute was in early this year where a workers strike led to a two-week disruption of national production.
On February 2, 2007, upon the expiration of their union contract, about 2,700 employees at Harley-Davidson Inc.'s largest manufacturing plant in York, PA went on strike after failing to agree on wages and health benefits.During the period of the strike, the company refused to pay for any portion of the striking employees' health care.
"Like many other unionized manufacturers, Harley-Davidson's prior labor-management relations can be characterized as usually cordial, but generally adversarial. We made several attempts in the late 1970s and throughout the '80s to turn this around. But the normal stress of business, coupled with wariness on both sides, always seemed to conspire to upset our initiatives. In the mid-1990s, however, the senior management of Harley-Davidson and the presidents of the two internationals, the IAM and PACE, go together for discussions on how to make a sea change in our relations. The outcome of these important discussions was a formal partnering agreement between Harley-Davidson management and our union leaders, which outlined a way of working together that is mutually beneficial. Partnering has fundamentally changed the way we do business. It's made Harley-Davidson a better place to work and, in the process, it's made our business more successful than ever". These were Remarks by Jeffrey Bleustein, Chairman and CEO Harley-Davidson Inc, delivered to the Summit on the 21st Century Workforce, June 20, 2001 MCI Center, Washington, DC.
Conclusion:
The Harley –Davidson is a publicly traded at the New York stock exchange. As such the company has defied great odds like surviving the great depression of 1929-1935 as well as stiff competition from Japanese competition. This has however prompted the company to outsource the production of smaller parts to countries like china in order to reduce operational costs.
However since the Harley-Davidson prefers to be labeled the American icon it has reserved the final assembly to be done on American soil.
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